When we visited our new favorite iPic theater in the River Oaks District of Houston the other day we noticed an ice-cream shop next door. Our daughter Rebecca was familiar with the Amorino Gelato store in Chicago. She assured us that we would enjoy trying their signature gelato cone. It sounded interesting, and even though the long line was a little off putting, we decide to give it a try
Amorino Gelato was created by two childhood friends Cristiano and Paolo in 2002. Using organic and natural products the highly-trained chefs at Amorino Gelato churn fresh gelato and sorbets daily to achieve a consistency in their products. A fundamental principle of Amorino is that no coloring agents or artificial flavors are allowed in the gelato.
“greatest satisfaction is allowing people to discover, through Amorino, the magic of authentic traditional Italian gelato… it’s part of my home, my native culture – Co-Founder Cristiano Sereni
Their stores, called boutiques, can be found around the globe, and now in 10 US states.
The main crowd pleaser is the Amorino Rose. Combining as many flavors of the gelato as you like, the cone comes in three sizes. The cones are fairly labor intensive to assemble. It seems to take customers quite a time to decide what flavors they want (after tasting quite a few options). Therefore, the tiny shop gets very overcrowded and somewhat disorganized. For the uninitiated, it’s also a little confusing. You must pay for your item then proceed along the line to wait for the next available server to assemble your selection.
On the positive side, the gelato is truly delicious. There are so many flavors on offer it’s a little daunting trying to decide what to go with first. The cones look beautiful when freshly made. I can understand why they do so well on Instagram. However, in the Houston heat, the cones melt pretty quickly so I suggest you snap your photos as soon as you can.
I opted to try the crepes with caramel that come with whipped cream but no option of gelato? Confusing and when a store is that busy and seemingly disorganized I was not about to question what I had done wrong.
There are quite a few other options to tempt visitors including waffles, macarons, dolci, and various espresso drinks.
The tiny store has a few seats inside and a couple of high tables with bar stools outside but nowhere near enough to accommodate the large crowd during our visit.
The gelato is delicious and with so many flavors I can understand why you might want to go back for many visits. I’m not sure if the store is always that busy as our timing might have been off due to the cinema just emptying. I would visit again if I had more time to enjoy the experience rather than feel rushed and jostled.
Address: 4444 Westheimer Road, Unit C150, Houston Tx 77027 (Next door to the iPic theater in the River Oaks District.
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